What is Eskimi DSP?
Eskimi DSP is a proprietary technology platform allowing brands and agencies to run programmatic campaigns using display, native, video or rich media formats. You can optimise towards your marketing outcomes using automated tools powered by machine learning and algorithms.
Media planning tools
Use “Planner” tool to plan optimal media budget split multi-platform. Plan across programmatic and other channels. Use “Traffic discovery” to understand your target inventory size
Targeting with data enabled
Target by all technology splits: OS, telecom, device, device brand, network type, device capabilities, ISPs and more Target by Telecom insights segments: multi-SIM users, loyal users, 3G/4G consumption, custom segments Target by sites, apps, sites packages Enable Private marketplace targeting
Your audiences: create and target
Create audiences by interests, using historical browsing data across more than 2200 interest categories Create and manage First party retargeting audiences Create hyper local targeting and geofencing audiences from multiple locations Upload your custom deviceID lists
White label solution: your own branded DSP
Own your branded DSP with Eskimi as your invisible technology partner. You and your clients can manage their reports or launch campaigns. Single View platform with Facebook, Youtube and Adwords integration also available as white label. Your style and logo is placed on login screens, inside pages and all report PDF exports.
Key features
Real time reporting & dashboard
Self-service campaign management
Multi-platform media planning
Automatic optimisation towards CTR, CPC, CPV, CPL, CPA
Socio-economic class targeting
Unique audience segment targeting
Site packages and targeting
40+ ad-exchanges and supply sources
Capping
Pacing
Research dashboards
Traffic discovery
Multi-user management, agency accounts
OS, Browser, Operator, Device type, Site & Apps targeting
White label DSP solution
Data management platform (DMP) solution with local data
SSP integration