What is Eskimi DMP?
Eskimi DMP is a proprietary data management platform where customer and campaign data is stored and managed. A key role of a data management platform is to collect structured and unstructured data from a range of internal and external sources, and then integrate and store that data grouping it into audiences and preparing for targeting. Data management platforms also analyze and organize data to provide insight to data-driven parts of the business, such as advertising campaigns and research dashboards.
Advantages of Eskimi DMP
Allows to build industry specific research dashboards (e.g. Telecom insights) Allows to create and manage audiences in brand-owned mini-DMP Brands can create custom Audience centers DMP has a data dashboard that visually tracks, analyses and displays your campaign metrics in real time
Interest audiences based on user behaviour
mini-DMP for brands
Unique audiences by industries (telecom, automotive, FMCG, e-commerce)
Intent based audiences
First party and Third party data
Research dashboards for Telecoms and FMCGs
Enriched online surveys