What is Eskimi DMP?

Eskimi DMP is a proprietary data management platform where customer and campaign data is stored and managed. A key role of a data management platform is to collect structured and unstructured data from a range of internal and external sources, and then integrate and store that data grouping it into audiences and preparing for targeting. Data management platforms also analyze and organize data to provide insight to data-driven parts of the business, such as advertising campaigns and research dashboards.