WHAT IS ESKIMI DMP?
Eskimi DMP is a proprietary data management platform where customer and campaign data is stored and managed. A key role of a data management platform is to collect structured and unstructured data from a range of internal and external sources, and then integrate and store that data grouping it into audiences and preparing for targeting. Data management platforms also analyze and organize data to provide insight to data-driven parts of the business, such as advertising campaigns and research dashboards.
ADVANTAGES OF ESKIMI DMP
Allows to build industry specific research dashboards (e.g. Telecom insights) Allows to create and manage audiences in brand-owned mini-DMP Brands can create custom Audience centers DMP has a data dashboard that visually tracks, analyses and displays your campaign metrics in real time
Interest audiences based on user behaviour mini-DMP for brands Unique audiences by industries (telecom, automotive, FMCG, e-commerce) Intent based audiences Data stories Audiences grouping First party and Third party data Research dashboards for Telecoms and FMCGs Enriched online surveys
FIRST PARTY DATA
Organize your first party data. Collect and organise campaign data from impressions, clicks, engagements or website data from conversions or other site interactions.
Build visual data insights and reports from campaigns and their results, utilise data for location insights, e.g. outdoor spot monitoring. Transform your understanding of your customer base, equip your business with the rich and detailed insights needed to create highly effective communications!
GDPR & CCPA COMPLIANT