Coca-Cola banner game drives engagement and participation in it’s FIFA 2018 Game
| SUCCESS STORY |
| INNOVATION |
| RICH MEDIA |
| COCA-COLA |
| FIFA 2018 |
| MOROCCO |
To promote the Coca-Cola Morocco FIFA 2018 game and encourage people to participate.
Innovative rich media banners had to drive the engagement and to deliver campaign message.
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CPM and CPC decreased
Coca-Cola is one of the most innovative brands embracing interesting and creative ideas in it’s marketing communication. To promote this campaign unique rich media ads with an incorporated game were created. The idea of the game was to fly the plane and collect 200 people to the plane. The plane was controlled by the movement of the mobile device.
Game ad was aiming to reach smartphone and tablet users in Morocco who were interested in Sports and World Cup. Furthermore, INWI, Maroc Telecom, Orange, Wifi mobile operators were targeted to ensure the quality and numbers for the best reach.