Coca-Cola owns football match emotions with dynamic ads
| SUCCESS STORY |
| INNOVATION |
| DYNAMIC ADS |
| COCA-COLA |
| FIFA 2018 |
| MOROCCO |
Find the solution which would help to associate brand with powerful soccer game emotions and would be inline with it’s One-brand campaign “Taste the feeling”.
The solution – smart dynamic ads automatically changing and displaying different emotions depending on what’s happening on the fieId in that very moment.
REACH IN 2 HOURS
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LIVING THE MOMENT
Football is associated with passion, emotions, excitement and dedication. FIFA 2018 World-cup games was a perfect scene for building brand love by directly associating with all those different emotions experienced during a football match.
Eskimi team created smart dynamic ads that were served only during the most important matches and changed automatically depending on what’s happening on the field: gifs changed when teams missed the kick, opponents scored, goal, yellow and red cards were shown, halftime, won and lost.
Eskimi helped the client to create and execute very emotionally powerful campaign.