Tecno ran a treasure hunt in Eskimi where Tecno device icons were hidden inside Eskimi social network pages and users who agreed to play, were looking to collect at least 5 icons per day.
The results were amazing with one of the highest engagement metrics in Eskimi history:
- 11’000’000 game play impressions were delivered with branded icons
- 500’000+ people played the game
- 1’750’000 Esimi coins were given out as prizes to 84’000 winning users
- ~12 minutes on average spent by user per game per day
- 11 years combined engaged game play in total reach for the whole campaign
As a side effect, Tecno grew their fan club inside Eskimi to 79’000 fans.