DSP Banner Awareness Campaign

GOAL

To promote the Coca-cola Morocco FIFA 2018 game and encourage people to participate.

APPROACH

Innovative rich media banners had to drive the engagement and to deliver campaign message.

Execution

Location

Italy

Goal

Drive awareness for MoneyGram

Targeting

Moroccan citizens living abroad

Creatives

Banner Ads

TECH ACHIEVEMENTS

420 000+

Times ads visible in the market

90 000

Unique users saw the advertising

900

Clicks

QUALITY & KPI ANALYSIS

0.20%

Click Through Rate

$0.010

Cost Per Reach

$2.06

CPM

18.12.22 - 19.01.10

Date

Impressions

Over 60% higher brand awareness volumes were generated than planned.

Ad Appearance

Ads appeared similarly on mobile and desktop.

CPM Price

CPM price was almost 38% lower than expected.

Frequency

Ads were seen 4.76 times by unique user

COMPARISON

Impression Volume Comparison

  • 263,161
  • 423,302
Planned Impressions Delivered Impressions

CPM Comparison

  • €3.31
  • €2.06
Planned CPM Delivered CPM