GOAL
To promote the Coca-cola Morocco FIFA 2018 game and encourage people to participate.
APPROACH
Innovative rich media banners had to drive the engagement and to deliver campaign message.
Execution
Location
Italy
Goal
Drive awareness for MoneyGram
Targeting
Moroccan citizens living abroad
Creatives
Banner Ads
TECH ACHIEVEMENTS
420 000+
Times ads visible in the market
90 000
Unique users saw the advertising
900
Clicks
QUALITY & KPI ANALYSIS
0.20%
Click Through Rate
$0.010
Cost Per Reach
$2.06
CPM
18.12.22 - 19.01.10
Date
Impressions
Over 60% higher brand awareness volumes were generated than planned.
Ad Appearance
Ads appeared similarly on mobile and desktop.
CPM Price
CPM price was almost 38% lower than expected.
Frequency
Ads were seen 4.76 times by unique user
COMPARISON
Impression Volume Comparison
Planned Impressions
Delivered Impressions
CPM Comparison
Planned CPM
Delivered CPM
