Blog

Are you looking to execute a new advertising campaign, but not sure the best way to carry it out?
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The best digital marketing strategies use a combination of different advertising formats.
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Anzu.io announced today a partnership with Eskimi to increase opportunities for brands to access the exploding gaming market via in-game advertising.
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Even though programmatic and real-time bidding may look identical to you, they are quite different.
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White labelling is when a company removes its brand and logo from the end product and instead uses the branding requested by the buyer.
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The days when analytics and big data were odd concepts are far behind us, and businesses now recognise the significance and positive influence data can have in several operations.
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A great number of different markets means not just a successfully growing business: it also means diverse cultures to get to know, to understand, and to get new viewpoints from.
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Sometimes people tend to think of business as an abstract object. But it is people who are always behind this abstraction.
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Do you know almost 76% of advertising leaders base their decisions on data analytics?
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According to eMarketer, programmatic advertising accounted for almost 85% of digital display ad spending in 2020.
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When talking about the SSP, a publisher is one of the keywords. Publishers are usually websites—very diverse, including general news portals, but the SSP team is also happy to cooperate with specific websites.
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Do your customers trust your brand? In the current programmatic landscape, digital advertisers face the challenge of preserving brand safety.
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By 2023, the number of gamers all over the world is expected to reach over three billion.
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The year 2020 saw countless advertisers struggling to sustain. It’s a year like no other with recent happenings radically affecting digital advertising trends.
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In these crazy times, remote work has become global, and Eskimi is not an exception. However, one Eskimi employer was working remotely even before the pandemic.
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As marketing professionals, we all know that attracting your target audience is a vital element of success. However, sometimes this is easier said than done.
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Eskimi has a truly international team working in distant corners of the world: Europe, Africa, and Asia. Today, let's meet an Eskimi person from Dhaka—Joshua Prottoy Adhikari, a Country Manager for Bangladesh and Nepal.
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A detailed plan of delivering a campaign is essential.
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The use of rich media ads in digital campaigns is one of the crucial factors that drive traffic to your brand’s landing page.
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Eskimi has started to implement the project "Development and testing of a platform and algorithms for the efficiency of Eskimi telecommunications market analysis and marketing".
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We must have objective indicators: otherwise, how to measure the impact of advertising and learn from mistakes?
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Geolocation refers to the geographical location of a device connected to the Internet. It could be anything from a laptop or smartphone, to a smart speaker or a fitness tracker.
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Do you wish to know about how a certain ad impacted the audience?
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Almost 50% of advertisers in the USA and a third in the UK define contextual targeting as their preferred targeting type.
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How is it going to impact programmatic advertising and buying third-party data audiences, which primarily are based on cookies at present?
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Ten years ago, Eskimi CTO Aivaras Voveris came to the company to get the needed experience for his further plans. Back then, he combined working and studying. Aivaras joined the company as a developer.
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Eglė is an old-timer in Eskimi: it has been nearly seven years since she joined the company. At first, Eglė worked with value-added services for telecommunications, and a few years ago, she took on the Eskimi SSP (Supply-Side Platform) solution.
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Vytautas Paukštys has been leading Eskimi for 14 years already. The company has been growing, and the services have been expanding, despite the natural rises and falls. Today, let’s meet the person who is standing behind the whole global Eskimi business.
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Gabrielė Vileikytė is an example of a curious and ambitious mind that is relevant in Eskimi. Although she graduated from political science, she has been responsible for managing ad operations in the international company for 2,5 years already.
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Today, Eskimi is proud to announce our approved status as the latest Vendor to join IAB Europe’s Transparency and Consent framework (the Framework).
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What do you think about when you look at a company’s name? Probably, about its activity, services, or goods they provide, its success rate, size, and so on. But have you ever wondered what people stay behind all of this, create and impact your opinion, knowledge, and thoughts about a company?
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Our announcement for Kenya has been shared by "The Star"! Eskimi is proud of taking a significant step in this important market and appreciates the trust of local clients and partners.
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data
If you could choose: decision making based on a hunch or real numbers, return on investment (ROI)—non-measurable or measurable, conversation ratio—poor or high..?
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rich media
Imagine an ad that would attract almost 300% more viewers than usual. What would make it so exclusive?
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Programmatic Advertising Insights
565%—this impressive number represents the growth of programmatic advertising since 2012. Eight years back, the share spent on this kind of digital advertising was 10,4%. Now the percentage is 69,2—and it is constantly growing. A revolutionary way of marketing, why programmatic advertising (PA) is such a success? What are the benefits that totally crush the precursors of (digital) advertising?
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