Blog

News
Eskimi has a truly international team working in distant corners of the world: Europe, Africa, and Asia. Today, let's meet an Eskimi person from Dhaka—Joshua Prottoy Adhikari, a Country Manager for Bangladesh and Nepal.
Read more
News
A detailed plan of delivering a campaign is essential.
Read more
News
The use of rich media ads in digital campaigns is one of the crucial factors that drive traffic to your brand’s landing page.
Read more
News
Eskimi has started to implement the project "Development and testing of a platform and algorithms for the efficiency of Eskimi telecommunications market analysis and marketing".
Read more
News
We must have objective indicators: otherwise, how to measure the impact of advertising and learn from mistakes?
Read more
News
Geolocation refers to the geographical location of a device connected to the Internet. It could be anything from a laptop or smartphone, to a smart speaker or a fitness tracker.
Read more
News
Do you wish to know about how a certain ad impacted the audience?
Read more
News
Almost 50% of advertisers in the USA and a third in the UK define contextual targeting as their preferred targeting type.
Read more
News
How is it going to impact programmatic advertising and buying third-party data audiences, which primarily are based on cookies at present?
Read more
News
Ten years ago, Eskimi CTO Aivaras Voveris came to the company to get the needed experience for his further plans. Back then, he combined working and studying. Aivaras joined the company as a developer.
Read more
News
Eglė is an old-timer in Eskimi: it has been nearly seven years since she joined the company. At first, Eglė worked with value-added services for telecommunications, and a few years ago, she took on the Eskimi SSP (Supply-Side Platform) solution.
Read more
News
Vytautas Paukštys has been leading Eskimi for 14 years already. The company has been growing, and the services have been expanding, despite the natural rises and falls. Today, let’s meet the person who is standing behind the whole global Eskimi business.
Read more
News
Gabrielė Vileikytė is an example of a curious and ambitious mind that is relevant in Eskimi. Although she graduated from political science, she has been responsible for managing ad operations in the international company for 2,5 years already.
Read more
News
Today, Eskimi is proud to announce our approved status as the latest Vendor to join IAB Europe’s Transparency and Consent framework (the Framework).
Read more
News
What do you think about when you look at a company’s name? Probably, about its activity, services, or goods they provide, its success rate, size, and so on. But have you ever wondered what people stay behind all of this, create and impact your opinion, knowledge, and thoughts about a company?
Read more
News
Good news is spreading across the globe—Eskimi has just stepped into Australia and New Zealand. Launch Ventures, a software engineering company, are the new exclusive representative partners for Eskimi in the Oceania market and will take care of business development in the region.
Read more
News
Our announcement for Kenya has been shared by "The Star"! Eskimi is proud of taking a significant step in this important market and appreciates the trust of local clients and partners.
Read more
data
If you could choose: decision making based on a hunch or real numbers, return on investment (ROI)—non-measurable or measurable, conversation ratio—poor or high..?
Read more
rich media
Imagine an ad that would attract almost 300% more viewers than usual. What would make it so exclusive?
Read more
Programmatic Advertising Insights
565%—this impressive number represents the growth of programmatic advertising since 2012. Eight years back, the share spent on this kind of digital advertising was 10,4%. Now the percentage is 69,2—and it is constantly growing. A revolutionary way of marketing, why programmatic advertising (PA) is such a success? What are the benefits that totally crush the precursors of (digital) advertising?
Read more