We are taking advantage of available location data to extend the reach of outdoor advertising as well as enable measurability of this channel.Adspace Africa
Adspace Africa in partnership with Eskimi DSP have shortened the gap between outdoor buying and online advertising by allowing you to advertise offline and online at the same time.
Eskimi DSP is providing Adspace with the location data pouring off people’s smartphones, which is then matched to our existing outdoor inventory. Once the user sees the outdoor ad, they are subsequently served a similar message through online banner ads on relevant websites, blogs, apps et al.
The table below shows the top 10 cities/towns with the highest online audience. Please note this is as of the last 30 days and it certainly fluctuates due to the movement of people.
Outdoor has always been implemented as an awareness channel. We, however, see a great opportunity in this partnership with Adspace Africa to move the consumer further down the funnel towards conversionEgle Ribaciauskaite, East Africa Regional Director at Eskimi DSP
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