This time we would like to share a good visual example how much more data telecoms should use while targeting their consumers. A combined targeting set is important while targeting own consumers and acquiring new users from competition networks.
Targeting own users data consumption, 3G/4G, device capabilities, device price, multi-SIM status is very important. If the user has left you, you can build an audience for win back promotion.
Targeting competition you would always like to get the best users and speak to audiences with highest ARPU, so data consumption, Socio-Economic class, device price, device capability, 4G usage becomes very important.
You cannot reach all users with the right frequency all the time, so narrowing down helps save budget, speak to right consumers and reach marketing goals.