EskimiTalks Lagos

EskimiTalks was recently held in Lagos, Nigeria. This event gave us the opportunity to ‘propagate the gospel of Programmatic’ to digital professionals in Africa’s most populous market.  We were delighted to engage speakers who shared their experiences on deploying DSP campaigns. They were: Oti Ukubeyinye, Sponge LTD; Opeyemi Lawal, Airtel NG, Gerald Osugo, 9mobile (Etisalat)[…]

Why are conversions so “low” on Programmatic Campaigns?

Brand managers typically focus on sales figures, and so are only really interested in conversions, Returns on Investment (ROI) for their media campaigns. With Programmatic gaining a foothold in the Nigerian market, it’s important for brand managers to understand how to measure display campaign performance.They may hear of a campaign with millions of impressions, a 1%[…]

5 Things I Learnt from Eskimi’s Session at Social Media Week Lagos 2017

Eskimi panel at SMW
Eskimi CEO Vytas Paukstys convened a panel of experts at a session on Programmatic Advertising, at Social Media Week Lagos 2017. As the newest member of the Eskimi team in Lagos, I was keen to hear marketing practitioners speak on this increasingly popular advertising technology. Here are 5 things I learnt: 1. Better planning will[…]