Data consumption groups targeting helps Grameenphone to increase data bundle subscriptions
| SUCCESS STORY |
| TELCOS |
| DATA CONSUMPTION TARGETING |
| BANGLADESH |
The goal was to encourage people to get bundle subscriptions. Main challenge was to reach different target groups with relevant offers.
Unique Eskimi Data consumption groups targeting was the perfect solution as it allowed to segment audience by pushing specially designed offers.
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DATA CONSUMPTION GROUPS TARGETING
Grameenphone was aiming to launch a campaign that would increase the number of data bundle activations.
Data consumption patters are directly related to peoples’ behaviour and lifestyles. How to reach them with relevant offers and so to drive highly efficient campaign? – One of the unique Eskimi telcos targeting is Data Consumption groups, which allows brands to reach different segments based on their data consumption volumes. Low data consumption groups were served with 250MB offers and high data consumers – with 4GB or even 6 GB offers.