TECNO TREASURE HUNT GAME

Case study

October 20, 2015

tecno_mobile_case_study_cover

Tecno ran a treasure hunt in Eskimi where Tecno device icons were hidden inside Eskimi social network pages and users who agreed to play, were looking to collect at least 5 icons per day.

The results were amazing with one of the highest engagement metrics in Eskimi history:

  • 11’000’000 game play impressions were delivered with branded icons
  • 500’000+ people played the game
  • 1’750’000 Esimi coins were given out as prizes to 84’000 winning users
  • ~12 minutes on average spent by user per game per day
  • 11 years combined engaged game play in total reach for the whole campaign

As a side effect, Tecno grew their fan club inside Eskimi to 79’000 fans.

Eskimi social

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