NairaBet Brand Awareness Campaign

Case study

January 29, 2018

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In 2017, Eskimi ran a brand awareness campaign for the betting company, Nairabet. Nairabet launched a new platform and needed a cost-effective means that will increase the number of registrations on the platform and also increase the number of clicks to the website being the company’s main objective.
Eskimi deployed the use of the Eskimi Social Platform having over 23 million users and also the use of the Eskimi DSP Programmatic platform to run the display ads for brand awareness.
This was a campaign designed purely to enhance brand recognition and awareness, this campaign was able to deliver 300 new registrations, 1.5m impressions and over 14,000 clicks on the platform within 10 days of the campaign.

 

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