Telecommunications company, Globacom in Nigeria ran an awareness and customer acquisition campaign on Eskimi DSP. The goal was to acquire and also engage withe existing consumers.
The GLO free data campaign which was run on Eskimi DSP was aimed at giving GLO customers 200 MB free data to enjoy a day of browsing.
The campaign mainly targeted multi sim card users and low data users who consume between 100MB-550MB on the GLO network and also multi-sim users with GLO as their secondary sim. The objective was to get them to consolidate spends on their GLO sim.
We were able to communicate relevant messages to specific audience segments to increase campaign efficiency i.e. target by data consumption and reinforce the ad message by leveraging Eskimi’s re-targeting capabilities to retarget audiences who have been engaging with GLO campaigns on our DSP.
The campaign was a success by exceeding the KPI CTR (Click through rate) which was 1% by .34%