Etisalat introduced a new service YOU&ME and used a custom application inside Eskimi to create friend collages and share the collages inside Eskimi and Facebook.
More than 350’000 collages were created by users with their Eskimi friends and shared inside Eskimi with millions of viral impressions served. Etisalat used a unique social way to introduce a new product that generated a lot of viral social images, positive chat and time spend with Etisalat brand.
The long term effect of the campaign stays as people have the collages saved as their images in photos and view them from time to time. The collages can also be still accessed from user profiles.