FMCG Brands need to get serious with Mobile

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Case studies

Coca-Cola ran a campaign inside Eskimi to engage customers with their “Share A Coke” campaign. The idea of the campaign was to congratulate users on their birthdays by sending them personalised Coca-Cola cans with their Eskimi user names. The campaign ran during the period from February to April and congratulated 1.2 million users having their[...]

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